PFX Video Case Study

Case Study – Newnham College

October 1, 2014 by PFX20Manager

CASE STUDY: Newhnam College, University of Cambridge

The Brief

As the only ‘all-women’ college at Cambridge University, Newnham wanted to produce a short promotional film that gave prospective students an insight to what ‘student life’ is really like and what to expect from the campus and its facilities.

Project Details

We filmed students over a period of 3-4 weeks during the season where a number of key events would be taking place: the Cambridge Bumps boat race, Exams, Summer Balls, Graduation, Formals and Studying. A number of students volunteered their time to tell us in their own words their experience of life as a student at the only ‘all-women’s’ college. Students were studying different subjects and were at different levels.

Award-Winning - MyCam Film Competition (Watersprite Film Festival)

Shortly after completing this promotional film, the new Watersprite Film Festival was launched in Cambridge which introduced the MyCam Film Competition for anyhow to submit films that showcased the best of Cambridge. We liaised with Newnham College to agree submitting this film into the competition.

This won first prize in the factual series which gave the PFX team an amazing opportunity to have lunch with leading film professionals at BAFTA, London. We also received some fantastic feedback from two well known Hollywood Producers/Directors; Chris Weitz, Producer/Writer best known for About a Boy, Golden Compass, Star Wars Rogue One, Brian Woods, BAFTA award-winning British documentary filmmaker best known for The Dying Rooms, and Dispatches.

This also gave Newnham College fantastic exposure receiving a total of 30k hits across two You Tube channels within 3 months! For a short promotional corporate film, this has been highly successful, as well as generating fantastic SEO and Google rankings at a time when video was still relatively not as popular as it is today in.

Here's what staff at Newnham College & Hollywood Producers/Directors had to say about the promotional film:

Newnham College, Cambridge Univeristy

"Thank you so much for all your hard work on this - we're delighted with it!"

Dr S Lucy

Admissions Tutor

Newnham College, Cambridge Univeristy

"You've done such a fantastic job, it's really captured Newnham as it was when I was there - really, really brilliant! Thank you so much!"

K Stewart

Graduate Student (2010)

Newnham College, Cambridge Univeristy

"The decisions you've made throughout the editing have created a great product - we're so delighted!"

Freya

Schools Liaison Officer

MyCam Film Festival - Newnham College

"Well produced, certainly the highest production values of the factual series"

Brian Woods

Award-winning Producer/Director

MyCam Film Festival - Newnham College

"I loved this one, the mastery of various styles of shooting, editing and pacing was impressive. One could sense a genuine love for the place, which was reflected in the camerawork and editing"

Chris Weitz

Award-winning Director & Screenwriter

The Client

Video Content

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Distribution

Technical Details

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READY TO WORK WITH POSITIVE FX STUDIO?

Get in touch, tell us about your business, and let us discuss how best to put your business in the spotlight

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Filed Under: Clients, Education, Newnham College, PFX News, PFX Video Case Study, Project Case Study

Case Study – On the Button Ltd

April 4, 2014 by PFX20Manager

CASE STUDY: On the Button Ltd

The Brief

To produce a short promotional video to promote their social media training business.

Project Details

This project started out as a simple low budget piece to camera promotional film. With the business being all about ‘social media training for businesses’, we decided to get a little creative to take that low budget piece to camera and embed it within the various social media platforms and animate this with simple motion graphics.

This gave the final project a much more dynamic and engaging video to promote the services they provide. This is a great example of an animated explainer video that embeds a piece-to-camera interview within that animation.

The final film far exceeded our clients expectations as you can see from their response:

Here's what Mark & Katie had to say about their completed promo film:

We just received our promotional video from Positive FX and are totally blown away. We know from the filming session, prior meetings and her reputation that Paula is very professional and talented so we were expecting something great. What we got far exceeded anything our imaginations could have concocted. The time and creativity put into our video is second to none. We highly recommend using Positive FX for your promotional needs.

Mark & Katie, Managing Directors

On the Button Digital Ltd

The Client

Video Content

Format

Duration

Distribution

Technical Details

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Case Study - Bidwedge.com

Case Study: Series of Animated Videos - from adverts, to explainer animations ...

Case Study - Holiday Cottage Video

Case Study: Holiday Cottage Videos featuring Woodfarm Barns & Woodfarm Barges

Case Study - The Revival Exchange at Kersey Mill

Case Study - Promotional Video for local boutique shop, The Revival Exchange.

Case Study - Newnham College

Case Study - Promotional Film produced for Newnham College which also won the MyCam Film Festival

READY TO WORK WITH POSITIVE FX STUDIO?

Get in touch, tell us about your business, and let us discuss how best to put your business in the spotlight

How can we help?
Email your questions using this form.
We will respond within 24 hours.

Filed Under: Animated Video, Clients, Explainer Video, PFX News, PFX Video Case Study, Project Case Study

Case Study – Chaplaincy to People at Work

July 18, 2013 by PFX20Manager

CASE STUDY: Cambridge Housing

The Brief

To produce a short promotional film on DVD that could be shown at various ‘fundraising’ presentations. Duration to be approximately 15 mins and to give insight into what Chaplaincy to People at Work is all about and the added value they bring to local businesses and their employees.

Project Details

Filming took place at various businesses to over a period of 3 weeks, from Cambridge United Football Club to The Grafton Centre and other local companies and universities. The aim was to show that Chaplaincy is available to all businesses, charities, organisations and educational facilities and that they bring enormous value to improving morale in the work place and providing emotional support to public events such as the East Anglian Country Show.

We interviewed employers and staff, students and chaplains to tell us in their own words the difference having a chaplain around to talk to has meant for them. The film was originally produced for DVD but a shorter version of the same film was edited to use on the CPW website.

The Client

Video Content

Format

Duration

Distribution

Technical Details

+ PFX CASE STUDIES

Case Study - Bidwedge.com

Case Study: Series of Animated Videos - from adverts, to explainer animations ...

Case Study - Holiday Cottage Video

Case Study: Holiday Cottage Videos featuring Woodfarm Barns & Woodfarm Barges

Case Study - The Revival Exchange at Kersey Mill

Case Study - Promotional Video for local boutique shop, The Revival Exchange.

Case Study - Newnham College

Case Study - Promotional Film produced for Newnham College which also won the MyCam Film Festival

READY TO WORK WITH POSITIVE FX STUDIO?

Get in touch, tell us about your business, and let us discuss how best to put your business in the spotlight

How can we help?
Email your questions using this form.
We will respond within 24 hours.

Filed Under: Clients, CPW, PFX News, PFX Video Case Study, Project Case Study

Case Study – Cambridge Sheltered Housing

December 18, 2012 by PFX20Manager

CASE STUDY: Cambridge Housing

The Brief

To produce a promotional film that showcased the Sheltered Accommodation available by Cambridge Housing. To show the facilities, activities and to demonstrate that moving to this type of accommodation has many benefits and isn’t as daunting as first thought by many residents.

Project Details

We visited each of the Sheltered Accommodation properties based in Cambridge over a period of 3-4 days and interviewed a number of residents who told us in their own words ‘what its like living in this type of community accommodation and how they coped with the transition of moving from their own property”. We demonstrate a number of facilities on offer that residents can participate in or not. The properties are managed by Scheme Managers and one of them wrapped up the short film to let visitors know how they can find out more information. The pace of the film is aimed at its intended target audience of people aged 55+.

The film sits on the Cambridge Housing website and was also produced on DVD which is sent out to interested applicants as part of the Welcome Pack.

Other Case Studies

Video Content

Format

Duration

Distribution

Technical Details

READY TO WORK WITH POSITIVE FX STUDIO?

Get in touch, tell us about your business, and let us discuss how best to put your business in the spotlight

How can we help?
Email your questions using this form.
We will respond within 24 hours.

Filed Under: Clients, PFX News, PFX Video Case Study, Project Case Study