Positive FX Studio specialise in visual storytelling producing video content that aims to increase traffic to your business, raise brand awareness, and ultimately increase sales. We are a friendly team of creative professionals who fuse together their specialist skills and expertise to provide a full video production service. We work in partnership with you as your very own media production department, to build a library of video assets to produce digital content to publish across all your digital marketing platforms.
Video increases organic web & social media traffic by 157%
Video increases QUALIFIED Lead Generation by 66%
Video increases conversion rates from landing by 80%
One of the most frequently asked questions with many of our clients before using video in their marketing mix, is that they didn’t think professional video production was accessible in terms of cost and understanding what is involved in the process. Here is a guide to the key steps that goes into all professional productions regardless of the budget. Professional video can be produced to fit within most budgets, the scale of those productions is determined by the budget you have available, but the quality of each production is not compromised, or the work involved. If you have any further questions or concerns, please do contact us, but do check out our case studies to understand the process in more detail explained by some of our clients who have seen video transform their businesses.
We start with meeting with you, learning about your business, your products or services, asking lots of questions about your goals and understanding how you intend to use video in your marketing mix, as well as understanding your target audience. From here we put together a proposal that is designed around the allocated budget. With an agreed proposal in place, we then progress forwards to kick start your strategy.
This is where we plan the details from script writing, storyboards, create schedules, arrange any appropriate permissions, secure appropriate crew and anyone that needs to be involved in the production. The pre-production stage is one of the most important steps in the overall process. It ensures that the production will run smoothly and within budget, allowing room to add additional features if necessary. This provides a clear outline description for the vision of how your video marketing strategy will evolve during the next stages.
Once the pre-production has been finalised and agreed by everyone involved, we then move into producing the content. If this is Film Production - this involves scheduling times in the diary to meet with participants to carry out filming. We direct everyone on camera to put them at ease and to guide and nurture them through interviews - we will do as many takes as possible to give as much time as is needed to ensure personnel feel relaxed and confident to be filmed on camera. Although we produce scripts, we do try to keep participants relaxed and authentic on camera - and the best way to do this is to ask a series of questions to generate answers that are in line with the script without having to remember lines or read auto cue. We do use auto cue where appropriate, but our experience for corporate personnel is that not everyone has had media training, so our role is to ensure people are relaxed and comfortable talking to us even though the camera is rolling. Not all production is filming, we also produce animated video content - so this step in the process also includes creating all the graphics, models and characters for animated video's. Each project is different, so the time it takes to carry out filming, complete animated sequences can take anything from 1 week to 12 months. Factors include complexity of the project, the amount of assets required, scheduling times to meet with personnel to undertake film shoots, delays in filming due to weather or other unforseen circumstances, as well as navigating around people's busy schedules. Most people rush this process, but professionally produced video content correctly and that will last for a minimum of 2-3 years, takes time to develop and produce to ensure you can maximise the return on your investment.
This is where we take all the filmed footage, or animated graphics and pull it together in the edit room to create en engaging narrative. It is where the real magic happens, carving a story that works to communicate your message and promote your brand to the intended audience. One of our unique selling points is that we produce all music and sound effects in-house with our very own Film Composer. We not only create magic in the edit room but also in the audio room to give your video a bespoke soundtrack that is written to the edited film. We license you to use this music across all the videos we produce for you. The post-production process is different for all projects and the lead times are dependent on many factors such as, how much content we are working with, how many video's we are aiming to produce, how many changes the client makes (although we work hard to keep these to an absolute minimum), as well as the complexity of each project. Typical lead times are between 2 weeks to 6 months. We aim to be as realistic on timings from the outset, but during busy periods, the lead times can come under pressure as we work on multiple projects at the same time.
This is where we help you to publish and broadcast your video content. We either host videos for you or help set up and manage your social media platforms to include video. We sort out all the transcripts, thumbnails, descriptions and make sure that you understand how to add the content to your website or how to use on any other platform. We monitor how your video is performing and are here to continually support you afterwards. We archive ALL footage we create and edit so that you can come back to us and draw on having additional edits or you may want to refresh the existing video content at a later date. We don't just produce your video's and leave you to it, unless that is what you want. We want the video's to succeed so we will help you to achieve that if you require that. We say 'if you want that' as some clients have their own marketing teams so how involved we become is really down to you - either way, we are here to help you even after your video's are completed.
At Positive FX Studio we have over 15 years experience in helping brands, businesses and charities to effectively communicate their brand to their intended target audience.
We work in partnership with you to look after you throughout the whole production process, from initial concept, scripting, filming, animation, voice-over, music production, all the way through post-production and providing on-going support with distribution channels.
We are proud to have worked alongside a wide range of incredible brands, and have seen businesses enjoy significant growth and business expansion since investing in a video marketing strategy. We provide a full production service that covers everything from web and social media videos to short documentaries to commercial productions. No project is too small or too big. Let us know if you have a project in mind, we would be delighted to get behind growing your brand!
"Working with Paula has been without question one of the best investments I’ve made this year! It initially started out with doing a promotional video for my personal training gym James McLaren Fitness which has amounted to so much more as her work is outstanding! Paula is a complete perfectionist and it really shows with the attention to detail she has put into the work she has done for me. Just adding the promotional video to the website alone has got me an immediate ROI with sales within a couple weeks. Paula and I now work together through one of her subscription based services where she will produce video content in the form of stinger ads, testimonials and so much more for the gym which I know based off of what I’ve already seen will help my business grow. I’m incredibly pleased with the work she has done for my business. Not only that she is fun to work with and her care for doing her best to promote your business is second to none. I can’t recommend highly enough"
"Positive FX are an extremely professional organisation. From the beginning of the process they spent time researching our product, getting to know our customers and the target market. We thought producing video's was too expensive but Positive FX Studio made the process easy and incredibly cost effective. The video's have been successful and have enabled us to really punch above our weight. The videos have received over 6k hits in a short period of time which has been extremely beneficial for the business. We've reached markets globally, we now have a sales outlet in New Zealand that without the videos would have been beyond our expectations really. We're absolutely delighted! "
"I have worked with Paula on a number of projects, ranging from standard informative investor films through to the more complex 3D animated concepts. On every occasion she always has shown a degree of professionalism that makes you want to return as a client, knowing that you are safe in her hands as she takes the brief, develops the idea and with the end result that the message is delivered. In addition, her team are equally of the highest calibre, ensuring that the product you receive is always to the highest standards of excellence that she sets herself. I would recommend Positive FX, Paula and her team for any video task, she is extremely fun to work with, giving 100% all of the time, making the whole process an enjoyable experience and I will continue to work with her in the future.
"We just received our promotional video from Positive FX and are totally blown away. We know from the filming session, prior meetings and her reputation that Paula is very professional and talented so we were expecting something great. What we got far exceeded anything our imaginations could have concocted. The time and creativity put into our video is second to none. We highly recommend using Positive FX for your promotional needs."
"I was considering including videos for my companies website when I met Paula from Positive FX. I would highly recommend Paula and her company for the professional way she organised the idea from my thoughts to the final completed project. Paula's attention to detail including putting my clients and myself at ease during filming to the final production within a good timescale and within budget was outstanding. Thank you Paula & Positive FX"
"Just a brief note to say thank you very much for the Business Support Services fim - it has gone down very well with staff and been well-received.
"Many thanks for all your hard work on these (webcasts). They look great visually - really professional and impactful."
"We all thought the webcasts were great: thank you very much for all the hard work at your end!"
"Thank you so much for all your hard work on this - we're delighted with it!"
"You've done such a fantastic job, it's really captured Newnham as it was when I was there - really, really brilliant! Thank you so much!"
"The decisions you've made throughout the editing have created a great product - we're so delighted!"
"Well produced, certainly the highest production values of the factual series"
"I loved this one, the mastery of various styles of shooting, editing and pacing was impressive. One could sense a genuine love for the place, which was reflected in the camerawork and editing"
"I'm absolutely thrilled with the film and look forward to seeing it shine on the new website"
"I am delighted with the results Positive FX Studio have achieved for us. From the initial conversation, the vision has always been to display my holiday cottages in a credible way and this has been achieved. Over the moon!"
"I've just thoroughly enjoyed watching the PGG DVD and wanted to be amongst the first to say 'Well Done and thanks very much'. I think you made a difficult job turn out very well indeed. I think you have done the PGG a super job"
+ "It's excellent. Beautifully produced and it's all true!" + "It's excellent and well presented!" + "This is brilliant! Best thing I've done is join the PGG!" + "I thought that it was very well made - Lord Ashbrook was excellent - and the contributions from young people should do much to enhance the 'image' of gardeners and the Guild"
"Excellent advert for the PGG ... well done to all concerned!" + "This is fantastic! Very impressed! I must make every effort to come to a meeting. Thank you for the reminder!"
Get in touch, tell us about your business, and let us discuss how best to put your business in the spotlight