Positive FX Studio specialise in visual storytelling producing video content that aims to increase traffic to your business, raise brand awareness, and ultimately increase sales. We are a friendly team of creative professionals who fuse together their specialist skills and expertise to provide a full video production service. We work in partnership with you as your very own media production department, to build a library of video assets to produce digital content to publish across all your digital marketing platforms.
Video increases organic web & social media traffic by 157%
Video increases QUALIFIED Lead Generation by 66%
Video increases conversion rates from landing by 80%
One of the most frequently asked questions with many of our clients before using video in their marketing mix, is that they didn’t think professional video production was accessible in terms of cost and understanding what is involved in the process. Here is a guide to the key steps that goes into all professional productions regardless of the budget. Professional video can be produced to fit within most budgets, the scale of those productions is determined by the budget you have available, but the quality of each production is not compromised, or the work involved. If you have any further questions or concerns, please do contact us, but do check out our case studies to understand the process in more detail explained by some of our clients who have seen video transform their businesses.
We start with meeting with you, learning about your business, your products or services, asking lots of questions about your goals and understanding how you intend to use video in your marketing mix, as well as understanding your target audience. From here we put together a proposal that is designed around the allocated budget. With an agreed proposal in place, we then progress forwards to kick start your strategy.
This is where we plan the details from script writing, storyboards, create schedules, arrange any appropriate permissions, secure appropriate crew and anyone that needs to be involved in the production. The pre-production stage is one of the most important steps in the overall process. It ensures that the production will run smoothly and within budget, allowing room to add additional features if necessary. This provides a clear outline description for the vision of how your video marketing strategy will evolve during the next stages.
Once the pre-production has been finalised and agreed by everyone involved, we then move into producing the content. If this is Film Production – this involves scheduling times in the diary to meet with participants to carry out filming. We direct everyone on camera to put them at ease and to guide and nurture them through interviews – we will do as many takes as possible to give as much time as is needed to ensure personnel feel relaxed and confident to be filmed on camera. Although we produce scripts, we do try to keep participants relaxed and authentic on camera – and the best way to do this is to ask a series of questions to generate answers that are in line with the script without having to remember lines or read auto cue. We do use auto cue where appropriate, but our experience for corporate personnel is that not everyone has had media training, so our role is to ensure people are relaxed and comfortable talking to us even though the camera is rolling. Not all production is filming, we also produce animated video content – so this step in the process also includes creating all the graphics, models and characters for animated video’s. Each project is different, so the time it takes to carry out filming, complete animated sequences can take anything from 1 week to 12 months. Factors include complexity of the project, the amount of assets required, scheduling times to meet with personnel to undertake film shoots, delays in filming due to weather or other unforseen circumstances, as well as navigating around people’s busy schedules. Most people rush this process, but professionally produced video content correctly and that will last for a minimum of 2-3 years, takes time to develop and produce to ensure you can maximise the return on your investment.
This is where we take all the filmed footage, or animated graphics and pull it together in the edit room to create en engaging narrative. It is where the real magic happens, carving a story that works to communicate your message and promote your brand to the intended audience. One of our unique selling points is that we produce all music and sound effects in-house with our very own Film Composer. We not only create magic in the edit room but also in the audio room to give your video a bespoke soundtrack that is written to the edited film. We license you to use this music across all the videos we produce for you. The post-production process is different for all projects and the lead times are dependent on many factors such as, how much content we are working with, how many video’s we are aiming to produce, how many changes the client makes (although we work hard to keep these to an absolute minimum), as well as the complexity of each project. Typical lead times are between 2 weeks to 6 months. We aim to be as realistic on timings from the outset, but during busy periods, the lead times can come under pressure as we work on multiple projects at the same time.
This is where we help you to publish and broadcast your video content. We either host videos for you or help set up and manage your social media platforms to include video. We sort out all the transcripts, thumbnails, descriptions and make sure that you understand how to add the content to your website or how to use on any other platform. We monitor how your video is performing and are here to continually support you afterwards. We archive ALL footage we create and edit so that you can come back to us and draw on having additional edits or you may want to refresh the existing video content at a later date. We don’t just produce your video’s and leave you to it, unless that is what you want. We want the video’s to succeed so we will help you to achieve that if you require that. We say ‘if you want that’ as some clients have their own marketing teams so how involved we become is really down to you – either way, we are here to help you even after your video’s are completed.
At Positive FX Studio we have over 15 years experience in helping brands, businesses and charities to effectively communicate their brand to their intended target audience.
We work in partnership with you to look after you throughout the whole production process, from initial concept, scripting, filming, animation, voice-over, music production, all the way through post-production and providing on-going support with distribution channels.
We are proud to have worked alongside a wide range of incredible brands, and have seen businesses enjoy significant growth and business expansion since investing in a video marketing strategy. We provide a full production service that covers everything from web and social media videos to short documentaries to commercial productions. No project is too small or too big. Let us know if you have a project in mind, we would be delighted to get behind growing your brand!