CASE STUDY: Newhnam College, University of Cambridge
The Brief
As the only ‘all-women’ college at Cambridge University, Newnham wanted to produce a short promotional film that gave prospective students an insight to what ‘student life’ is really like and what to expect from the campus and its facilities.
Project Details
We filmed students over a period of 3-4 weeks during the season where a number of key events would be taking place: the Cambridge Bumps boat race, Exams, Summer Balls, Graduation, Formals and Studying. A number of students volunteered their time to tell us in their own words their experience of life as a student at the only ‘all-women’s’ college. Students were studying different subjects and were at different levels.
Award-Winning - MyCam Film Competition (Watersprite Film Festival)
Shortly after completing this promotional film, the new Watersprite Film Festival was launched in Cambridge which introduced the MyCam Film Competition for anyhow to submit films that showcased the best of Cambridge. We liaised with Newnham College to agree submitting this film into the competition.
This won first prize in the factual series which gave the PFX team an amazing opportunity to have lunch with leading film professionals at BAFTA, London. We also received some fantastic feedback from two well known Hollywood Producers/Directors; Chris Weitz, Producer/Writer best known for About a Boy, Golden Compass, Star Wars Rogue One, Brian Woods, BAFTA award-winning British documentary filmmaker best known for The Dying Rooms, and Dispatches.
This also gave Newnham College fantastic exposure receiving a total of 30k hits across two You Tube channels within 3 months! For a short promotional corporate film, this has been highly successful, as well as generating fantastic SEO and Google rankings at a time when video was still relatively not as popular as it is today in.
Here's what staff at Newnham College & Hollywood Producers/Directors had to say about the promotional film:
Newnham College, Cambridge Univeristy
"Thank you so much for all your hard work on this - we're delighted with it!"
Newnham College, Cambridge Univeristy
"You've done such a fantastic job, it's really captured Newnham as it was when I was there - really, really brilliant! Thank you so much!"
Newnham College, Cambridge Univeristy
"The decisions you've made throughout the editing have created a great product - we're so delighted!"
MyCam Film Festival - Newnham College
"Well produced, certainly the highest production values of the factual series"
MyCam Film Festival - Newnham College
"I loved this one, the mastery of various styles of shooting, editing and pacing was impressive. One could sense a genuine love for the place, which was reflected in the camerawork and editing"
The Client
- Dr S Lucy, Admissions Tutor
- Newnham College, University of Cambridge
Video Content
- Promotional Film
Format
- Website Video
- Short Documentary Style
- Promotional Film
- 2D Animated Graphics
Duration
- Main Promo Film: 7.06 mins
- Total Filming Days: 3-4 weeks
- Total Post-Production: Approx 3 months
Distribution
- You Tube Video Hosting Channel
- Websites
- MyCam Film Competition
Technical Details
- JVC Pro HD Cameras
- JIB, Steadicam
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