CASE STUDY: Woodfarm Barns Holiday Cottages

The Brief

Woodfarm Barns is a privately-owned collection of seven, Gold award-winning, dog friendly luxury holiday cottages nestled in the heart of rural Suffolk.

The ‘home away from home’ feel visitors receive; from the warm welcome on arrival to the Welcome Suffolk Breakfast Basket and even treats for the dogs would make anyone want to tell others about Woodfarm Barns right from the start of their stay.

Carl Scott, the owner of Woodfarm Barns was aware that photographs alone couldn’t capture those special features that make Woodfarm Barns the escape that people were looking for in a holiday cottage.  He knew that having a professional video for past and future guests was a key part in assuring guests that their stay would give them that special experience and escape from normal life that they were looking for.

We worked closely with Carl to ensure the videos highlighted all the key features the holiday accommodation has to offer.  Carl was delighted with the work we did to produce the series of videos, how they positively impacted on his business and how his customers enjoy watching them.  We are always thrilled when the videos we produce for our clients have such a Positive FX on their business and their customers.

Project Details

The project took approximately 12 months to complete.  Filming each property takes approximately 1 full day.  Both internal and external footage needs to be captured in one film shoot and with access to the cottages naturally being restricted due to guest occupancy and ‘good weather’ days, we work closely with our clients to schedule in the right day for filming.

As Carl is the main point of contact for guests, and also the welcome party when they arrive, he chose to feature in, and be the voiceover narrative for, the main promotional film and each subsequent property.  We produced a script and created a series of questions for the interview with Carl that formed the narrative script that walks the viewer through the features of each property, in a similar way it would be if you were being given a personal tour with Carl.

The overall goal in filming these properties was to provide potential visitors to the Woodfarm Barns website, a brief insight into what they can expect when they arrive and then throughout their stay.  The aim of the videos was not just about showcasing a collection of properties and what they had to offer, but also about capturing the tranquility that surrounds the cottages.  The soft chorus of birds in the trees, the ducklings floating on the stream and the amazing hot-tubs all helped to bring to life the idealistic setting that makes the get-away experience a true escape from the stresses of day to day life.  We have to admit, that the film crew had to resist not jumping into one of the amazing hot-tubs at the end of filming!

A series of 8 short videos were produced for Woodfarm Barns. One overall promotional video that provides an overview of Woodfarm Barns and 7 short videos that focus on each individual cottage.  The videos produced for Woodfarm Barns has proved to be such a success for the business, that they have now expanded into offering ‘holiday barges accommodation’, which, we were also asked to produce a video for in order to promote. We produced an overall video featuring all holiday barge accommodation, and 2 short videos focusing on each individual barge.    

Additional Filming | Bonus Features

Carl has consistently worked hard to grow the Woodfarm Barns business, adding new features, such as hot tubs, to each of the cottages.  We have returned several times to film the new features and update the original edited video.  This keeps your video content up-to-date without the need to re-shoot everything again.

Carl consistently promotes Woodfarm Barns and Woodfarm Barges at exhibitions, trade shows, events and uses social media platforms extensively.  When filming your holiday cottage, it’s important to consider the longer term video marketing strategy and the numerous ways which you might use your video content.  We take the time to film every angle and detail of each property to build an extensive library of video content that can be edited to create feature videos, social media adverts, video sliders for the website, TV/Cinema adverts, or display videos to showcase on TV monitors at exhibitions. Video content is designed to work across all distribution platforms.

Listen to what Carl Scott had to say about this videos:

Carl Scott, Proprietor

Woodfarm Barns & Woodfarm Barges

"I am delighted with the results Positive FX Studio have achieved for us. From the initial conversation, the vision has always been to display my holiday cottages in a credible way and this has been achieved. Over the moon” 

The Client

Video Content

Format

Duration

Distribution

Technical Details

Would you like your Holiday Cottage to be discovered when people search online?

Woodfarm Barns & woodfarm barges video series

Bring your holiday cottages to life with video

Would you like your Holiday Cottage to be discovered when people search online?

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"Working with Paula has been without question one of the best investments I’ve made this year! It initially started out with doing a promotional video for my personal training gym James McLaren Fitness which has amounted to so much more as her work is outstanding! Paula is a complete perfectionist and it really shows with the attention to detail she has put into the work she has done for me. Just adding the promotional video to the website alone has got me an immediate ROI with sales within a couple weeks. Paula and I now work together through one of her subscription based services where she will produce video content in the form of stinger ads, testimonials and so much more for the gym which I know based off of what I’ve already seen will help my business grow. I’m incredibly pleased with the work she has done for my business. Not only that she is fun to work with and her care for doing her best to promote your business is second to none. I can’t recommend highly enough"

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"Positive FX are an extremely professional organisation. From the beginning of the process they spent time researching our product, getting to know our customers and the target market. We thought producing video's was too expensive but Positive FX Studio made the process easy and incredibly cost effective. The video's have been successful and have enabled us to really punch above our weight. The videos have received over 6k hits in a short period of time which has been extremely beneficial for the business. We've reached markets globally, we now have a sales outlet in New Zealand that without the videos would have been beyond our expectations really. We're absolutely delighted! "

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Bidwedge.com (Bidweg.com)

"I have worked with Paula on a number of projects, ranging from standard informative investor films through to the more complex 3D animated concepts. On every occasion she always has shown a degree of professionalism that makes you want to return as a client, knowing that you are safe in her hands as she takes the brief, develops the idea and with the end result that the message is delivered. In addition, her team are equally of the highest calibre, ensuring that the product you receive is always to the highest standards of excellence that she sets herself. I would recommend Positive FX, Paula and her team for any video task, she is extremely fun to work with, giving 100% all of the time, making the whole process an enjoyable experience and I will continue to work with her in the future.

S Alam
Founder & Entrepreneur
On the Buttton Digital

"We just received our promotional video from Positive FX and are totally blown away. We know from the filming session, prior meetings and her reputation that Paula is very professional and talented so we were expecting something great. What we got far exceeded anything our imaginations could have concocted. The time and creativity put into our video is second to none. We highly recommend using Positive FX for your promotional needs."

K Ives
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JW Car Contracts Ltd

"I was considering including videos for my companies website when I met Paula from Positive FX. I would highly recommend Paula and her company for the professional way she organised the idea from my thoughts to the final completed project. Paula's attention to detail including putting my clients and myself at ease during filming to the final production within a good timescale and within budget was outstanding. Thank you Paula & Positive FX"

J Wood
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Bidwells Business Support Services

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P Woodfield
Chief Operating Officer
Birketts LLP

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J Wheeler & J Rudge
Partner | Business Development Director
Newnham College, Cambridge Univeristy

"Thank you so much for all your hard work on this - we're delighted with it!"

Dr S Lucy
Admissions Tutor
Newnham College, Cambridge Univeristy

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K Stewart
Graduate Student (2010)
Newnham College, Cambridge Univeristy

"The decisions you've made throughout the editing have created a great product - we're so delighted!"

Freya
Schools Liaison Officer
MyCam Film Festival - Newnham College

"Well produced, certainly the highest production values of the factual series"

Brian Woods
Award-winning Producer/Director
MyCam Film Festival - Newnham College

"I loved this one, the mastery of various styles of shooting, editing and pacing was impressive. One could sense a genuine love for the place, which was reflected in the camerawork and editing"

Chris Weitz
Award-winning Director & Screenwriter
The Revival Exchange

"I'm absolutely thrilled with the film and look forward to seeing it shine on the new website"

A Hart
Proprietor
Woodfarm Barns Holiday Cottages

"I am delighted with the results Positive FX Studio have achieved for us. From the initial conversation, the vision has always been to display my holiday cottages in a credible way and this has been achieved. Over the moon!"

C Scott
Proprietor

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