CASE STUDY: On the Button Ltd

The Brief

To produce a short promotional video to promote their social media training business.

Project Details

This project started out as a simple low budget piece to camera promotional film.  With the business being all about ‘social media training for businesses’, we decided to get a little creative to take that low budget piece to camera and embed it within the various social media platforms and animate this with simple motion graphics.

This gave the final project a much more dynamic and engaging video to promote the services they provide.  This is a great example of an animated explainer video that embeds a piece-to-camera interview within that animation.

The final film far exceeded our clients expectations as you can see from their response:

Here's what Mark & Katie had to say about their completed promo film:

We just received our promotional video from Positive FX and are totally blown away. We know from the filming session, prior meetings and her reputation that Paula is very professional and talented so we were expecting something great. What we got far exceeded anything our imaginations could have concocted. The time and creativity put into our video is second to none. We highly recommend using Positive FX for your promotional needs.

Mark & Katie, Managing Directors

On the Button Digital Ltd

The Client

Video Content




Technical Details


Case Study -

Case Study -

Case Study: Series of Animated Videos - from adverts, to explainer animations ...
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Case Study - Holiday Cottage Video

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Case Study - The Revival Exchange at Kersey Mill

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Case Study - Newnham College

Case Study - Newnham College

Case Study - Promotional Film produced for Newnham College which also won the MyCam Film Festival


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