CASE STUDY: Cambridge Housing

The Brief

To produce a promotional film that showcased the Sheltered Accommodation available by Cambridge Housing. To show the facilities, activities and to demonstrate that moving to this type of accommodation has many benefits and isn’t as daunting as first thought by many residents.

Project Details

We visited each of the Sheltered Accommodation properties based in Cambridge over a period of 3-4 days and interviewed a number of residents who told us in their own words ‘what its like living in this type of community accommodation and how they coped with the transition of moving from their own property”.  We demonstrate a number of facilities on offer that residents can participate in or not.  The properties are managed by Scheme Managers and one of them wrapped up the short film to let visitors know how they can find out more information.  The pace of the film is aimed at its intended target audience of people aged 55+.

The film sits on the Cambridge Housing website and was also produced on DVD which is sent out to interested applicants as part of the Welcome Pack.

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The Client

Video Content

Format

Duration

Distribution

Technical Details

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