CASE STUDY: The Professional Gardeners' Guild - The PGG
To produce a promotional film for the Professional Gardener’s Guild in a similar style to that of the Newnham Student Life Film. To showcase events, meetings, benefits of membership and to raise the profile of professional gardener’s overall.
The target audience for this promotional film was aimed at all who are currently working in horticulture or perhaps looking to begin a career in horticulture. The age group was vast, from school leavers to the retired so the aim of this film was to capture the essence of what the benefits are for joining the PGG. The film was shot over 4-5 days throughout the year, starting in the February when the first snowdrops appear, through to early autumn. We followed the PGG members to various meetings and gatherings at different locations throughout the UK – and discovering what these ‘meetings’ were all about.
The venues and gardens were just incredible and simply stunning. Members of the PGG of all ages told us in their own words what the benefits of joining the PGG has meant for them and some even invited us to visit the gardens they manage to show us briefly some of the work they do and to present the amazing displays they create.
We edited the film to 12 minutes in duration, and has proven to be highly successful and sits on the PGG website and is also shown at many leading exhibitions and schools throughout the UK.
Here's what staff & PGG members had to say about the completed film:
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