The Brief:To produce a promotional film for the Professional Gardener's Guild in a similar style to that of the Newnham Student Life Film. To showcase events, meetings, benefits of membership and to raise the profile of professional gardener's overall.
The target audience for this promotional film was aimed at all who are currently working in horticulture or perhaps looking to begin a career in horticulture. The age group was vast, from school leavers to the retired so the aim of this film was to capture the essence of what the benefits are for joining the PGG. The film was shot over 4-5 days throughout the year, starting in the February when the first snowdrops appear, through to early autumn. We followed the PGG members to various meetings and gatherings at different locations throughout the UK – and discovering what these ‘meetings’ were all about.
The venues and gardens were just incredible and simply stunning. Members of the PGG of all ages told us in their own words what the benefits of joining the PGG has meant for them and some even invited us to visit the gardens they manage to show us briefly some of the work they do and to present the amazing displays they create.
We edited the film to 12 minutes in duration, and has proven to be highly successful and sits on the PGG website and is also shown at many leading exhibitions and schools throughout the UK.
The Professional Gardener’s Group
This looks great, thank you!
It’s excellent. Beautifully produced and it’s all true!
I’ve just thoroughly enjoyed watching the PGG DVD and wanted to be amongst the first to say “Well Done and thanks very much”. I think you made a difficult job turn out very well indeed. I think you have done the PGG a super job”
This is fantastic! Very impressed! I must make every effort to come to a meeting. Thank you for the reminder!
This is brilliant! Best thing I’ve done is join the PGG!
It is excellent and well presented!
An excellent video which needs to be seen by everyone!
Excellent advert for the PGG . . . well done to all concerned!
I thought that it was very well made – Lord Ashbrook was excellent – and the contributions from young people should do much to enhance the ‘image’ of gardeners and the Guild.
GET IN TOUCH:
Positive FX Studio
Bury St Edmunds
Tel: 01284 848 457 / 07739 460 831
CONNECT WITH US:
Please join us and share your stories, successes, and the latest online video marketing trends.
SUBSCRIBE TO US:
For all the latest news, projects and video marketing news, please subscribe to us: