The Brief:To produce a promotional film that showcased the Sheltered Accommodation available by Cambridge Housing. To show the facilities, activities and to demonstrate that moving to this type of accommodation has many benefits and isn't as daunting as first thought by many residents.
We visited each of the Sheltered Accommodation properties based in Cambridge over a period of 3-4 days and interviewed a number of residents who told us in their own words ‘what its like living in this type of community accommodation and how they coped with the transition of moving from their own property”. We demonstrate a number of facilities on offer that residents can participate in or not. The properties are managed by Scheme Managers and one of them wrapped up the short film to let visitors know how they can find out more information. The pace of the film is aimed at its intended target audience of people aged 55+.
The film sits on the Cambridge Housing website and was also produced on DVD which is sent out to interested applicants as part of the Welcome Pack.
I’ve just thoroughly enjoyed watching the PGG DVD and wanted to be amongst the first to say “Well Done and thanks very much”. I think you made a difficult job turn out very well indeed. I think you have done the PGG a super job”
We all thought the webcasts were great: thank you very much for all the hard work at your end
Many thanks for all your hard work on these. They look great visually – really professional and impactful.
thank you so much for all your hard work on this – we’re delighted with it!
I’m absolutely thrilled with the film and look forward to seeing it shine on the new website.
Excellent, that’s great, thanks very much!
Just a brief note to say thank you very much for the Business Support Services film – it has gone down very well with staff and been well-received.
you’ve done such a fantastic job, it’s really captured Newnham as it was when I was there – really, really brilliant! Thank you so much!
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Positive FX Studio
Bury St Edmunds
Tel: 01284 848 457 / 07739 460 831
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